The fundamental premise of the course is that a consumer’s sense of who he/she relates to what he/she buys. But why, when, where, in what quantities, and how? And if this is indeed the case, what implications do this premise suggests with respect to marketing. In this course, these questions are examined in a variety of consumer domains. Therefore, this course will introduce students to the topic of consumer behavior, but from an interpersonal and self-concept oriented point of view. The students will learn how and why consumers behave. By examining what products they use define themselves. This self-definition affects their attention and perception, motivation to buy, loyalty to brands, product and advertising awareness, brand attitudes, product judgment and choice, customer satisfaction and brand loyalty. Through this consciousness, students will develop a deep understanding of the psychological basis of consumer behavior within its self-defining context, while developing a customer analysis “toolbox” for making informed decisions about marketing strategies directed at customer satisfaction.
The course deals with the basic conceptual themes and ideas about the interaction of business and society. It will tackle issues such as business and the social, ethical, natural environment; business and stakeholders; and current social issues that somehow affect business operations. Concerns that are often overlooked by business in its pursuits of profits such as corporate social responsibility will also be given emphasis to instill in the students a sense of urgency given in the global changes happening now
This basic course in training and development prepares students to assess learning needs, design and deliver training programs and establish evaluation, methodologies within organizations. At the end of the course, students will understand that their responsibilities in the real world of work are to fill leadership positions in human resources, training and development, recruiting and staffing, team development, and consulting roles in both public and private settings.
This course surveys applied topics relating to business ethics in various disciplines to provide conceptual knowledge and a framework for thinking and discussions. The framework has three themes: corporate social responsibility as applied on disciplines of major concern; relationships of law and ethics, and individual decision-making cases on related discipline.